Friday, May 28, 2010
Blow-Ur-Mind: The Unholy Union of Harlequin Books & NASCAR
There are so many amazing things going on with the cover art, titles and taglines… like… I can’t even…

Tagline: How do you convince a woman to live life by different rules?
Answer: Rohypnol & Ryan Seacrest’s hair.
Tagline: Can the wrong guy ever turn into Mr. Right?
Answer: Who cares as long as he’s wet and angsty.
Tagline is missing because the title, Speed Dating, single-handedly maxed out the terribleness quota for cover copy.
Cameo by race car driver Carl Edwards – a cameo in a book…
Tagline: Can he convince her he’s a changed man?
Answer: Yes. That smart clipboard and far-off gaze scream I’m off the hookers and booze, baby.
Tagline: Trouble never looked so good.
Trouble looks like the kind of guy that won’t let you eat in his car.
Revised Tagline: They’ve invested too much [in sunglasses and spray tan] to give up now.
Tagline: She was born to race… deal with it!
The title, Speed Bumps, is actually referring to her coke habit.
Tagline: They would defy everyone they loved… for each other.
And now they are both serving back to back life sentences in Indiana.
And it took two authors to madlib-in the required race car references.
Whose next in future business cross-promotional pairings with Harlequin Books? Peterbilt. Jon Deare.































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John Deere
thank you, spelling police.